Ciceli Porter, Chief Experience Officer has been making hair products since the 1990s. Growing up during that time, there weren't a lot of natural hair products for curly hair on the market. She learned about ingredients and best practices to use to maintain a healthy head of hair from her sister Angela who was a licensed cosmetologist and cared for Ciceli's hair as a little girl. By implementing what she learned, she was able to grow her hair to her waist.